Programme
ANALYZE FRENCH LINGERIE MARKET’S MAIN FIGURES AND TRENDS.
HOW TO ACCESS THE MARKET?
APPREHEND THE KEY LINGERIE DISTRIBUTION CHANNELS
EUROPEAN REGULATION GUIDE
- Who's who of lingerie?
- Volume and evolution of the market (fashion & lingerie).
- The main actors:
- The success of local brands.
- The concentrated foreign offer.
- Niche markets to explore.
HOW TO ACCESS THE MARKET?
- There are 6 approaches to accessing the market in visual illustration: agency, franchising, online sales, branch, direct sales, and other new approaches which are described in detail.
APPREHEND THE KEY LINGERIE DISTRIBUTION CHANNELS
- Hypermarket.
- Mono-brand chain.
- Department store.
- Multi-brand chain.
- On line.
- Discounters.
EUROPEAN REGULATION GUIDE
- Main regulations to fulfill in the EU for textile and clothing articles:
- Labelling.
- Product Safety.
- Chemicals restricted in textile and clothing articles.
DISCOVER THE DIFFERENT TYPES OF CONSUMERS & IDENTIFY BESTSELLERS IN YOUR COLLECTION
PURCHASING BEHAVIORS
ADVERTISING AND PUBLISHING TOOLS
- The style icons.
- The mantras.
- The mix & match.
- The beauty effortless.
- The sexy simplicity.
PURCHASING BEHAVIORS
- Frequency of purchases & averagelingerie budget.
- For French women lingerie isproduct of seduction or well-being?
- What do French womenwant?
- Fit and comfort.
- Lace and embroidery.
- Color or black & white.
- Push-up or minimalist.
- Basic or sexy.
ADVERTISING AND PUBLISHING TOOLS
- Bestsellers selection.
- Shooting artistic recommendations to fit French codes.
- Catalogue, web-site, e-mailing possibilities of amelioration.
FIND RELIABLE PARTNERS
- Concept Stores.
- EroticIndependent Shops & E-Shops Independent Shops.
- Multi-brand Chain Stores.
- Mono-brand Chain Stores.
- Department Stores.
- Pure Players.
- Distributors.
- Agents.
