La Fédération de la Maille, de la Lingerie & du Balnéaire
0%
15/03/2018

Who is who in the French lingerie market?

@Simone Pérèle

Key access to the French Market: 400 pages of precious information on the Lingerie and Swimwear market in France

The current lingerie market* in France is valued at 3.9 billion euros, and it has increased by +7.8% over the last five years. The market is historically dominated by French brands, but a great number of international brands are succeeding in it as it still presents a huge potential. Extremely competitive, consolidated and high-end, the French lingerie market still reserves room for newcomers, as French consumers are the biggest spender compared to other European lingerie consumers women spend about 20% of their fashion budget on lingerie. But which retail strategy is the best to enter & seduce demanding French consumers?

The Retail Structure for intimate apparel is split between hypermarkets for mass consumption merchandise, domestic and international mono-brand chains offering “affordable” lingerie; a few, but important, department stores & multi-brand chains selling “better-to-premium” intimate apparel and privately owned multi-brand shops and boutiques operating in the medium to upper-medium price segments. Online & catalogue sales continue to boom with 20% of market share and is becoming nowadays one of the key platforms for lingerie shopping.
*Lingerie, corsetry, men’s, women’s & kid’s underwear & nightwear; source : INSEE

Key actors in the market

  • 85 detailed Retail company profiles: concept stores, independent shops, multi-brand chain stores, mono-brand chain stores, department stores, pure players, distributors, agents, erotic independent shops & e-shops.
  • 65 detailed Brand company profiles: traditional French lingerie brands, designers, swimwear brands, cosmetic textile & postsurgery brands, homewear brands.
How to access the market?
  • There are 6 approaches to accessing the market in visual illustration: agency, franchising, online sales, branch, direct sales, and other new approaches which are described in detail.
Consumer tastes and behaviour
  • Analyses of French women’s lingerie tastes: beauty criteria, shopping habits, brand awareness, favourite shapes, bestselling colours & styles.
Practical merchandising tools
  • Key merchandising trends & inspirations for lingerie shops. Practical merchandising guidelines to embellish your shop. Merchandising tops & flops.


DETAILED SUMMARY



FASHION MARKET IN FRANCE
  • Monthly gross wage average mapping per region & population.
  • French households consumption:
    • French consumption structure.
    • Focus on clothing and accessories consumption.
    • Tension on the prices of clothing.
  • French retail:
    • Revenue growth per sector.
    • Distribution channels for clothing.
    • Fashion E-commerce spotlight.
  • Lingerie retail:
    • Focus on lingerie consumption.
    • Focus on lingerie consumption: Women’s lingerie market 2017.
      Focus on lingerie consumption: Men’s underwear market 2017.
      Focus on lingerie consumption: Women’s swimwear market 2017.
      Focus on lingerie consumption: Men’s swimwear market 2017.
    • Distribution channels for intimate apparel.
    • Worldwide women’s lingerie market mapping.


FOREIGN TRADE OF FRANCE INTIMATE APPAREL BY PRODUCT CATEGORIES
  • Fabric exports & imports:
    • Knitted & crocheted fabric (60).
    • Tulles & Lace (5804).
    • Silk (50).
    • Embroidery (5810).
  • Intimate apparel export & import evolution per category (2012-2016).
    • T-shirts (6109).
    • Brassiere and girdle (6212).
    • Men’s underpants, briefs, pajamas (knitted - 6107).
    • Men’s underpants, briefs, pajamas (woven - 6207).
    • Women’s briefs, panties, nightdresses, pajamas (knitted - 6108).
    • Women’s briefs, panties, nightdresses, pajamas (woven - 6208).
    • Hosiery (pantyhose, tights, stockings, socks - 6115).
    • Men’s swimwear (knitted - 611231 & HS 611239).
    • Men’s swimwear (woven - 621111).
    • Women’s swimwear (knitted - 611241 & 611249).
    • Women’s swimwear (woven - 621112).


THE FRENCH STYLE
  • The style icons.
  • The mantras.
  • The mix & match.
  • The beauty effortless.
  • The sexy simplicity.
  • The french taste for lingerie:
    • The bestsellers.
    • The sizes.
    • Choice criterias.


EUROPEAN REGULATION GUIDE
  • Main regulations to fulfill in the EU for textile and clothing articles.


6 KEYS TO ACCESSING THE FRENCH MARKET
  • How to sell to France:
    • Agents.
    • Department stores.
    • Trade shows.
    • Franchised traders.
    • Branches.
    • Online shops.
KEY OF MERCHANDISING: DO’s and DON’Ts
  • Best merchandising practice:
    • Aubade.
    • Chantal Thomass.
    • Emilia Cosi.
    • La Perla.
    • Le Bon Marché.
    • Maison Lejaby.
    • Princesse tam.tam.
  • Mistakes to avoid in merchandising.


KEY FRENCH BRANDS
  • Newcomer.
  • Producers & local brands:
    • Traditional french brand lingerie.
    • Lingerie designer.
    • Swimwear brand.
    • Cosmetics lingerie.
    • Traditional french homewear.


KEY FRENCH RETAILERS
  • Concept Stores.
  • Erotic Independent Shops & E-Shops.
  • Independent Shops.
  • Multi-brand Chain Stores.
  • Mono-brand Chain Stores.
  • Department Stores.
  • Pure Players.
  • Distributors.
  • Agents.




Ce site utilise des cookies. En poursuivant votre navigation, vous acceptez l'utilisation de ces cookies.
Pour en savoir plus, cliquer sur ce lien.